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Last updated: November 19, 2019

Privacy Policy

Data Privacy and Security – your questions answered.

Your data security is important to Hedge. When it comes to data security, taking steps to proactively protect your privacy is one of the smartest things you can do. And you have a right to know where and how your personal data is being used, which is why we’re sharing the facts around Hedge and its Devices. Read below some common questions from people like you about how your data is collected, used, and secured:

What data is collected?

Specifically, Hedge collects:

  • Your Device data, including, sensor data, device metadata, and geofence data.
  • Your personal information, including your name, address, email address, phone number, and your billing information.
  • Non-Personally Identifiable Information, including your IP address, mobile device identification, and survey and research responses.

Why do you want to gather data from my Devices?

Gathering this information allows Hedge to identify risk factors associated with events that can cause damage to homes. Hedge also uses this data to improve the functionality of its Devices, which can decrease the frequency and severity of these kinds of events and improves the delivery of your overall user experience.

How do I know the way you use this information won’t change?

We have no plans to use your data differently than this privacy policy outlines. However, if we do make any changes in how we use your information, we will update our privacy policy to reflect any such changes.

Who has access to the data gathered from my Devices?

Hedge, and anyone that uses your smartphone can access your Hedge data. We protect the data shared from your participation in Hedge with the same high standards with which all other private customer data are protected and secured.

Will my information be safe?

The company that houses your information maintains strict data handling procedures and uses industry standard safeguards including use of high-strength encryption at rest and in transit. You too can do your part: please do not share your account login or other personal information.

Will you give my information to anyone else?

Aside from our affiliates and service providers, we won’t share your personally identifiable information, like your name, where you live, or your phone number. However, we may be legally required to release your information to comply with authorized federal, state, local and other applicable legal requirements, to comply with civil, criminal or regulatory investigations, subpoenas or summons by federal, state or local authorities, or for other purposes as authorized by law.

What are cookies, and how does Hedge use cookies on its website?

Web cookies are small data files that are transferred to your computer by a website that you are visiting. There are two types of cookies: session and persistent. Session cookies exist only for as long as your browser session is active and are erased when the user closes the browser software. Persistent cookies remain on a user's computer after the browser has been closed and are stored on a user's hard drive until they expire or until the user deletes the cookie. Persistent cookies are used to collect identifying information about a user, such as web surfing behavior or user preferences for a specific website.

Our web server uses both session and persistent cookies to improve your website interaction and to help us improve user experience. We use cookies to measure website behavior for usability purposes and to save choices made on some pages. Users who disable their web browsers' ability to accept cookies can still browse this website. However, we encourage you to accept cookies (which can be set through your browser settings) so that we may take further strides in making this website easier to use.

We use Google Analytics to improve our website content. Google Analytics tracks your interactions on our website by using cookies to measure how you are engaging with our website. To learn more about how Google Analytics collects and processes your data, click on the following link:www.google.com/policies/privacy/partners/

Links to Other Websites

As a service to you, our website may provide links to other websites. Hedge does not operate these third-party websites, and your activities on these websites will be governed by the policies and privacy practices of these third-parties. As we are not responsible for their policies or privacy policies, we encourage you to review all policies and privacy practices of these third-parties before disclosing your personal information.

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© American Family Insurance. All rights reserved. | Privacy + Terms

Hedge is an American Family Financial Services (AFFS) product and is not an insurance product. AFFS is a subsidiary of American Family Mutual Insurance Company, S. I. (AFMICSI). Hedge products and services are available to all and are not limited to American Family Insurance customers.

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